25Fit EMS Gym Branding
25 Minutes Workout to Get in Shape. EMS is an innovative German technology
that is very popular in the Western fitness industry.
Client
25Fit Vietnam
Year
2022
Scope of work
Logo design
Brand Guideline
Corporate Identity
Website
Deliverables
We provide a 360 solutions from designing their branding, to website and booking app.
Step into the future with a high-tech EMS fitness brand
Fitness is all about energy and a zest for life. Our logo captures this essence by utilizing vibrant and dynamic colors. The color palette, consisting of electric pink and vibrant turquoise evoking a sense of excitement and enthusiasm of a high-tech fitness brand. We also drew a dynamic italic typeface to represent the fast movements in workout experience.
We work hand-in-hand with our client through a branding exercise process to define the brand’s unique selling points, missions & visions, core values and brand personalities. After that we propose a creative mood board and different art directions for the branding design. See some of the mood boards we researched for 25FIT which suggested the brand’s archetype, personalities and style.
