AB Beauty World
Beauty Playground concept, Vietnam’s first interactive beauty experience
Client
AB Beauty World
Year
2024
Scope of work
Communication
Strategy & Plan
Content Plan
Key Visual
Photoshoot for KV
Deliverables
Communication
Strategy & Plan
Content Plan
Key Visual
Photoshoot for KV
Beauty Playground. Play to Glow
Our scope included planning, designing, and sourcing key visuals for Beauty Playground, a vibrant and highly interactive retail concept. The “Play to Glow” campaign combines beauty, fun, and wellness, featuring engaging activities, expert consultations, and a playful pastel aesthetic to appeal to Gen Z and Millennials.
We designed social media posts that embodied the playful “Play to Glow” theme, incorporating colorful aesthetics and dynamic messaging to build excitement and drive traffic to the physical store.
