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AB Beauty World


2023 - 2024

Scope of work

Marketing strategy plan
Copy & Visual production
Performance marketing
Omnichannel marketing
Monthly KPI Report


In charge of social marketing campaign for ABBW for special holiday seasons

Enhancing brand love and introducing Love Box Idea by AB Cupid for special holiday seasons.

To enhance the customer experience and attract more visitors to AB stores, we have developed AB Cupid as the ultimate shopping assistant for men seeking gift ideas for their loved ones during major festive occasions. We believe that gifting is an art, and our aim is to make it easier for men to find the perfect gifts for their partners.

Women’s day 

In honor of the incredible women who play significant roles in our lives, AB Beauty World presents the Love Box as a token of appreciation and love. We express our heartfelt gratitude to the unconditional love and care of mothers, the dedicated support of wives in nurturing their families, the understanding of girlfriends, and the confidence and self-care of single women.

Valentine’s day

The season of love and happiness, presents AB Cupid, developed by AB Beauty, as the iconic symbol for the Valentine’s program. AB Cupid is a representation of the love arrow, symbolizing the art of thoughtful gift selection that helps men capture the hearts of their beloved ones.

Earth’s day 

To honor the beauty of nature and foster a sense of environmental protection and climate change awareness, ABBW is embracing this special day. They are committed to crafting an eco-friendly brand image that resonates with the wonders of the natural world.

Christmast’s day

AB Cupid, the love strategist, has the perfect gift ideas to win the hearts of your beloved ladies and make a lasting impression this Christmas season. With a selection of Love Boxes filled with skincare and makeup items tailored to their preferences, these gifts will surely score you some major points before the year ends.