AEON Corporation Vietnam
Japan largest retail group established 250 years ago. Aeon supermarket and shopping mall have 7 locations in Vietnam.
Client
AEON Corporation Vietnam
Year
2018 - 2023
Scope of work
Communication plan
Social marketing
Key Visual
Landing page
Deliverables
In charge of social marketing campaign for Aeon Member on Aeon official Facebook fanpage
Creative digital communication plan for Aeon’s membership.
AEON Member is a membership program for regular customers who shopped at AEON. We came up with a unique mascot couples inspired by Japanese culture to be the personal assistant/burglar to introduce many attractive promotions and tips to Aeon’s members. Increase sales and acquire 10,000 new members signed up in 3 months.
We ran a 3 month app download campaign on Facebook and Google which acquired over 10,000 new members signed up. Besides, our roles are also to create interesting contents every month to keep them engaging with the brand. We run short promotion campaigns to optimize their OMNI Channel sales. Black Friday campaign was one of the largest sale AEON has every year.
